Create IIS Virtual Directory using APPCMD

The command line script below allows you to create a Virtual Directory from an existing physical directory and set up an application pool.  In this case the application pool will be running under a domain service account. 

To use an identity of Network Service then replace
/processModel.identityType:SpecificUser  ...
with
/processModel.identityType:NetworkUser


@echo OFF

IF "%1"=="" GOTO Syntax
IF "%2"=="" GOTO Syntax
IF "%3"=="" GOTO Syntax
IF "%4"=="" GOTO Syntax

set VDIRNAME=%1
set PHYPATH=%2
set USERNAME=%3
set PASSWORD=%4

REM Create Application Pool

%systemroot%\system32\inetsrv\APPCMD add apppool /name:%VDIRNAME%AppPool

%systemroot%\system32\inetsrv\APPCMD set apppool "%VDIRNAME%AppPool" /managedRuntimeVersion:v4.0

%systemroot%\system32\inetsrv\APPCMD set apppool "%VDIRNAME%AppPool" /managedpipelineMode:Classic

%systemroot%\system32\inetsrv\APPCMD set apppool "%VDIRNAME%AppPool" /processModel.identityType:SpecificUser /processModel.userName:%USERNAME% /processModel.password:%PASSWORD%

REM Add Virtual Directory

%systemroot%\system32\inetsrv\APPCMD add app /site.name:"Default Web Site" /path:/%VDIRNAME% /physicalpath:"%PHYPATH%"

%systemroot%\system32\inetsrv\APPCMD set app "Default Web Site/%VDIRNAME%" /applicationpool:%VDIRNAME%AppPool

:SYNTAX
ECHO.
ECHO VDir Name and Physical Path Required
ECHO.
ECHO CreateVDir.CMD VDirName C:\PhysPath Domain\UserName Password
ECHO example CreateVDir TEST c:\inetpub\wwwroot\test buildx\btsuser Password1